SXSW 2018 ~ Cute, Casual and Comfy for Work and Play! - Fashionably Cheryl (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= ''+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-KQBNM2Q');

SXSW 2018 ~ Cute, Casual and Comfy for Work and Play!

March 16th, 2018


Every Spring the arrival of SXSW is anticipated with various opinions from the locals.  Traffic is a pain, can’t get anywhere downtown and the City actually tells folks to work from home on the opening Friday of the event.  Kinda like a snow day for big people.  So for me, I was lucky to land a returning photo gig with my friends at Spectrum shooting their client party and the numerous bands they featured at the Red Room in the heart of all the action by the Austin Convetion Center.  I took the train and immersed myself in the downtown chaos with pleasure!!

With working the event, trying to figure out what to wear is a little tricky, but fun.  This year I went shopping mostly in my closet and put on a little rocker chic mixed in with a fresh Spring vibe.  Thanks to mother nature, she swung the temperature to make it even more of a challenge to dress appropriately.

Here are my four looks from SXSW 2018. It was another fun and fashionable few days from the best event and city on the planet.

Take a look at my Street Style recap from Fashionably Austin!



| Category: Fashionably Cheryl |

Hi! I’m Cheryl!

          You know the saying, age has its benefits and I am living proof that experience, drive, faith and a little bit of luck will take you places you never imagined.  I can certainly say that being over 50 has been an exciting time for me. I am Austin's first television fashion reporter starting back in 1999 for News 8 Austin and have continued to report on fashion ever since. My sister website, Fashionably Austin continues to be the only all-fashion online fashion outlet allowing me to feature local events, designers and all things Austin Fashion!  I have had fun incorporating my love of fashion, photography, videography, writing, producing and all things creative at all levels of my business. Let's connect, share and have fun during the best decade of our lives!! Cheryl  


This error message is only visible to WordPress admins

Error: No feed found.

Please go to the Instagram Feed settings page to create a feed.

From the Runway at NYFW ~ Spring 2017

See our galleries for all the hottest trends from our press pit view. Enjoy!

Austin Women Put on the Glam!

Visit Fashionably Austin

Fashionably Austin Logo

Visit Recent Posts

Ann Taylor